Facebook Google Play renamed and launched new recruits experts all to make your money
The New York Times reported that the purpose of the technology giants launching various new topics or products is nothing more than “selling ads” to make more money.
Google and Facebook are the two largest advertisers in the world. New Times reported thatabout 80% of google’s parent company “Alphabet”’s revenue this year came from advertising, including Google, YouTube and other products. Up to 98% of Facebook’s revenue comes from advertising revenue.
According to the German statistical company Statista, Google accounted for 28.9% of the digital advertising revenue in the US market last year, Facebook 25.2%, and Amazon 10.3%, making it the top three in the US market.
Google and Facebook have become digital advertising behemoths, with similar models; accumulating users and collecting their data and then using these data to attract advertisers. In addition, the cost of digital advertising is much lower than traditional media such as paper and electronic, making it easier to attract customers.
Moreover, the operation of digital advertising is highly automated. By analyzing user data, including gender, age, and websites visited, advertisements can be placed more accurately. For example, if a user searches for “cruise vacation”, the system will continuously give you advertisements for each cruise itinerary.
The promotion methods of traditional advertising can be done in the same way as digital advertising. Click on the cruise ship advertisement on Google or Facebook, and you will be directed to the cruise company and purchase the itinerary. You may get exclusive discounts on the channel.
Therefore, keeping and attracting more advertisers can bring stable or even more advertising revenue, and this is based on the backing of collecting more user information.
The New Times report pointed out that the examples of “Bigger Evergrande”, Google and Facebook may stimulate the ripple effect. Traditional media and entertainment businesses may expand through mergers and acquisitions, or use new technology as a call for the meta-universe of Facebook. , Such as cloud computing, autonomous vehicles, artificial intelligence, etc., the ultimate goal is still advertising revenue.
Read More: HotTechInfo